Corporate identity comprises the world’s most recognized brands in a variety of markets including hospitality, food service, retail and automotive. The most important component of corporate design is consistency. Consistency is achieved through a variety of factors from distinctive design elements to designated color schemes.
Corporate colors are so important that manufacturers of building products have dedicated custom color lines to the various programs. When it comes to color, coatings are paramount. A corporate color must first be consistent, matching the brand’s unique and distinctive hues to ensure national or even international recognition.
When choosing a coatings manufacturer, an integrated FEVE fluoropolymer system features a variety of advantageous qualities. FEVE resins achieve unparalleled color range and gloss retention, ensuring bright and constant colors.
Additionally, this fluoropolymer technology allows a substrate to withstand the length of the intended program with unmatched weatherability. Its hyper-durability is showcased in the resin’s ability to withstand environmental deterrents such as UV radiation, salt and water degradation.
While markets vary greatly, consistency remains the most important factor in corporate identity. Consistency can be achieved through designated colorways but their ability to withstand the length of a program without fading or failing is reliant on the specified coatings system. FEVE fluoropolymer technology is the premier choice for corporate design with the ability to offer a brand uniformity, durability, and flexibility.
Categories Architecture